How to write better website content

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Writing content for your website can be a daunting task. You want to create something that resonates with your audience, drives conversions, and represents your brand in the best possible light. But how do you do that? How do you write better website content that engages your readers and drives results? Here are some tips to help you improve your writing and create content that stands out.

1. Know your audience

Before you start writing, it’s important to understand who you’re writing for. Who is your target audience? What are their pain points, needs, and desires? Knowing this will help you tailor your content to their interests and create more engaging content. For example, if you’re writing for a tech-savvy audience, you can use more technical language and assume a higher level of knowledge. If you’re writing for a general audience, you’ll need to explain things in simpler terms.

2. Use simple language

One of the biggest mistakes people make when writing website content is using complex jargon and technical terms that their audience may not understand. This can quickly turn readers off and make them lose interest in your content. Instead, use simple, conversational language that’s easy to read and understand. This will help your readers stay engaged and follow your message.

3. Keep it concise

People have short attention spans, especially when it comes to online content. That’s why it’s important to keep your content concise and to the point. Break up long paragraphs into smaller chunks and use headings and bullet points to make your content more scannable. This will help your readers quickly find the information they need and stay engaged with your content.

4. Include compelling headlines

Your headlines are the first thing people will see when they land on your website. Make sure they’re attention-grabbing and relevant to your content. Use power words, numbers, and emotional triggers to make your headlines more compelling. For example, instead of writing “The Benefits of Exercise,” try “10 Surprising Benefits of Exercise That Will Change Your Life.”

5. Use visuals

Adding visuals like images and videos to your content can make it more engaging and help break up long blocks of text. Make sure your visuals are relevant to your content and help reinforce your message. For example, if you’re writing a blog post about a new product, include images or videos of the product in action. This will help your readers get a better understanding of what you’re talking about and make your content more memorable.

By following these tips, you’ll be well on your way to creating content that engages your readers and drives results.

On the flip side, not all business owners have time to create content that works. But in good news, Bark Digital are offer copywriting as an add on to any WordPress website package. Let us do it for you and watch your website traffic and engagement soar!

Tips for improving website load speed

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Hey there, website owners! Are you tired of slow load times? Do you want to speed up your site and keep visitors happy? Then you’ve come to the right place! Here are some quick and easy tips to help you improve your website’s load speed and keep visitors coming back for more.

1. Compress those images

One of the biggest culprits of slow load times is large images. When you upload high-resolution images to your website, they can take a while to load, especially on slower connections. To avoid this, make sure to compress your images before uploading them. There are plenty of tools available online to help you do this quickly and easily. Compressing your images will not only speed up your website, but it can also save you valuable storage space on your server.

2. Cut down on plugins

While plugins can add cool features to your site, too many of them can slow things down. Every plugin you install on your site adds extra code and functionality, which can slow down your site. Keep only the essentials and get rid of the rest. You can also look for alternative solutions that don’t require a plugin.

3. Cache in on caching

Enabling caching on your site can help visitors load it faster. This means that once someone visits your site, their browser stores certain elements of it, making subsequent visits faster. Caching can be enabled through your hosting provider or with a caching plugin. There are plenty of caching plugins available for popular content management systems like WordPress.

4. Optimize your code

Minimizing your code can help your site load faster. Take a look at your CSS and JavaScript files and see if there’s any unnecessary code that can be removed. This can be especially helpful if you have a lot of custom code on your site. There are tools available online that can help you optimize your code and reduce its size.

5. Upgrade your hosting

If you’ve tried everything else and your site is still slow, it might be time to upgrade your hosting. A better hosting plan can help your site load faster and improve overall performance. Look for a hosting provider that offers fast server speeds, plenty of bandwidth, and reliable uptime. Keep in mind that not all hosting providers are created equal, so do your research before making a decision.

There are many ways to improve your website’s load speed, from compressing images to upgrading your hosting. By following these tips, you’ll be well on your way to a faster and more efficient website. A faster site not only improves the user experience but can also help improve your search engine rankings. So, take the time to optimize your site and watch your traffic and engagement soar!

If this doesn’t sound like your cup of tea we’ve got good news. Here at Bark Digital we include these best practices in any of our affordable WordPress website packages. Let us take one thing off your plate and get you online. 

The importance of using graphics and visuals on your website

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As the saying goes, “A picture is worth a thousand words.” In today’s digital age, this statement couldn’t be more accurate. Visuals and graphics play a vital role in making your website stand out and engaging your audience. Here are some of the reasons why using graphics and visuals is crucial for your website’s success.

Enhance User Experience

Humans are visual creatures, and we process visual information more quickly than written text. By using visuals and graphics on your website, you can enhance the user experience by making it more engaging and easier to understand. Research shows that website visitors are more likely to stay longer on sites that feature images and videos.

To achieve the best results, make sure that your visuals are relevant to your content and enhance your message. You can use images, infographics, or videos to illustrate complex concepts and break down information into digestible pieces. Also, make sure that your visuals are optimized for web to avoid long load times that can be frustrating for users.

Establish Brand Identity

Your website is an extension of your brand, and it should reflect your identity and values. Graphics and visuals play a significant role in establishing your brand identity and creating a lasting impression on your visitors.

By using consistent branding, colors, and fonts, you can create a cohesive visual identity that represents your brand. This will help your visitors to recognize your brand and establish a sense of familiarity with your business. Your visuals can also evoke emotions that align with your brand’s values and help to build a relationship with your audience.

Boost Engagement and Conversions

One of the primary objectives of a website is to engage visitors and persuade them to take action. Graphics and visuals can help you achieve this objective by grabbing your visitor’s attention and making your message more persuasive.

According to a study by HubSpot, adding visuals to your website can increase engagement by 80%. Visuals can help to break up text-heavy pages and make your content more scannable, which can lead to more conversions.

However, it’s crucial to ensure that your visuals are not overwhelming or distracting. A cluttered and confusing website can have the opposite effect and drive visitors away. Make sure to balance your visuals with whitespace and use them strategically to enhance your message.

Improve Accessibility

Inclusivity and accessibility are critical factors to consider when designing your website. By using visuals and graphics, you can make your website more accessible to people with disabilities, such as visual impairments.

One way to achieve this is by adding alternative text descriptions (alt text) to your visuals. Alt text is a short description of an image that is read aloud by screen readers for visually impaired users. Alt text not only helps to make your website more accessible, but it can also improve your website’s SEO by providing additional context for search engines.


In conclusion, visuals and graphics play a critical role in making your website stand out and engaging your audience. By using relevant and high-quality visuals, you can enhance the user experience, establish your brand identity, boost engagement and conversions, and improve accessibility. However, it’s important to use visuals strategically and ensure that they complement your content and message. So, start incorporating visuals and graphics into your website design today and see the difference it can make!

Still not sure what to do next? Here at Bark Digital we have the option for you to add licenced stock image selection to any of our affordable WordPress website designs. Let us take one thing off your plate and build you a beautiful online home!